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Promoting watching the Tour of Britain by train

Cyclists on Tour of Britain - copyright Tour of Britain image library

To highlight the fact that both the start (Cranbrook) and finish (Barnstaple) of the Tour of Britain’s second stage were easily accessible by train, we ran a marketing campaign developed in consultation with our partners at South Western Railway and Great Western Railway.

The campaign included press ads in local newspapers, a website landing page at the bespoke web address TourByTrain.com, a pair of Facebook ads and a stall at Cranbrook on the day of the race staffed by South Western Railway and ourselves.