Case studies

Carbon Reduction Challenge

15th June 2017
CASE STUDY | The Carbon Reduction Challenge was an inter-schools competition to encourage local schools to swap car journeys for train journeys to reduce their carbon footprint.

Seize The Sunday

9th June 2017
CASE STUDY | When a long-held aspiration is close to being achieved, it’s important to seal the deal – and that’s exactly what happened on the Avocet Line (Exeter-Exmouth) when our marketing campaign led to a 22% jump in Sunday journeys.

The Munchtime Express

4th September 2016
CASE STUDY | Local restaurants gain great publicity and the chance to interact with potential customers face-to-face thanks to our annual Munchtime Express campaign. Read more

Rail Ale Trails

15th January 2016
CASE STUDY | With widespread pub closures an issue of national concern, the Devon and Cornwall Rail Partnership supports nearly a hundred real ale pubs through our Rail Ale Trail scheme.

EU Citizens’ Rail project

7th January 2016
CASE STUDY | We were lead partner in the EU Citizens’ Rail project, which ran from 2012 to 2015. The project worked in five regions in North West Europe to put into practice the ‘community rail’ approach developed in the UK over the past 20 years.

Exeter St Thomas Eco Garden

25th November 2015
CASE STUDY | As part of our EU Citizens’ Rail project, we worked with the Friends of Exeter St Thomas Station and a range of partner organisations to develop an Eco Garden to enhance the station.

Great Scenic Railways website

3rd October 2015
CASE STUDY | Great Scenic Railways is the Partnership’s tourism-focused website, promoting the branch lines to more than 75,000 tourists and local day trippers each year.

Minibeast Trail on The Riviera Line

8th August 2015
CASE STUDY | As part of our EU Citizens’ Rail project, the Devon and Cornwall Rail Partnership created a “Minibeast Trail” on The Riviera Line (Exeter-Paignton) to encourage young families to try the train.

Beer mat promotion with CAMRA

17th July 2015
CASE STUDY | We joined forces with the Campaign for Real Ale to encourage pub goers in Exeter and South Devon to travel by train, using beer mats bearing the message ‘Get here on the Riviera Line’.

Visit Poldark country by train

20th June 2015
CASE STUDY | We've worked with Visit Cornwall, the National Trust and other regional partners to tap into popular culture with our "Visit Poldark country by train" campaign.

Half-price promotion on the Tarka Line

25th May 2015
CASE STUDY | A half-price offer agreed with Great Western Railway (GWR) and promoted by the Partnership led to a 37% increase in people visiting Barnstaple during the off-season.

Student masterclasses

18th April 2015
CASE STUDY | Through our EU Citizens’ Rail project, we have participated in a pair of international student masterclasses to generate new ideas for the rail industry.

Take your teddy on the train

25th February 2015
CASE STUDY | Our promotion with Great Western Railway (GWR) that allows children accompanied by an adult to travel free if they bring a teddy bear with them on their journey (during specified periods only).

Love Looe campaign

19th November 2014
CASE STUDY | The Love Looe campaign brought together local tourism businesses to raise the profile of Looe, following negative coverage of the area in 2012/2013 due to flooding, road closures and landslides.

Friends of Dawlish Station

10th October 2014
CASE STUDY | The previously dormant Friends of Dawlish Station volunteer group was rejuvenated as part of the Partnership’s EU Citizens’ Rail project, making headlines and even meeting the Prime Minister.

Carnet ticket schemes with local shops

11th August 2014
CASE STUDY | The Partnership runs a successful Carnet ticket scheme on the Tamar Valley Line.

Line Forums

11th April 2014
CASE STUDY | The Devon and Cornwall Rail Partnership runs regular Forum meetings on seven of the branch lines.

St James Park station makeover

28th March 2014
CASE STUDY | We worked with the Avocet Line Rail Users Group and Great Western Railway (GWR) to organise a clean-up day that brightened St James Park station and created new links with the community.

Cornish Mining Heritage project

7th May 2013
CASE STUDY | Luxulyan on the Atlantic Coast Line is ideally located near to a walking route through the Luxulyan Valley which takes in the splendid Treffry Viaduct.

Improving access at Bugle

15th December 2011
CASE STUDY | Wheelchair and pram users now have much improved access to Bugle station thanks to a new path created with the help of the Devon and Cornwall Rail Partnership.