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Promoting the branch lines

Using traditional and digital marketing to drive up passenger numbers

Research shows that people often think trains are twice as expensive and run half as frequently as they actually do. We counter these perceptions through easy to understand and well-targeted campaigns aimed at both residents and visitors.
We promote the branch lines and the destinations they serve using both traditional and digital marketing:

Websites

Our family of websites includes our award-winning Great Scenic Railways site aimed at tourists, and TheMaritimeLine.com and TheRivieraLine.com, our mini-websites to help local residents make the most of the train service on their doorstep.

Posters

Thanks to Great Western Railway (GWR), our large format marketing posters are displayed at stations both locally and further afield on the GWR network.

Social media

We use our Facebook and Twitter presence to promote days out on the branch lines and events at destinations along each line.

Advertising

We take out targeted adverts in local newspapers, national publications such as Countryfile magazine, and cost effective online advertising channels such as Facebook.

Press coverage

We keep the railway front-of-mind by securing coverage in local, regional and national newspapers and magazines.

Events

We organise attention-grabbing events ranging from our annual Munchtime Express promotion to the high profile Community Rail in the City campaign.

Leaflets

We produce a range of leaflets distributed through visitor destinations, accommodation providers, railway stations and other outlets.

Partnerships

We team up with other organisations on projects ranging from promotional beermats distributed by CAMRA volunteers to joint leaflets with the National Trust.

We use striking photography to show off Devon and Cornwall’s scenic branch lines at their best. We work with a range of photographers including local rail enthusiasts such as Mark Lynam – who has kindly allowed us to use his fantastic photography on this website and in our wider marketing.

Award-winning impact
Our campaigns have won multiple national accolades including at the Community Rail Awards and the Rail Exec ‘Most Interesting’ Awards. More importantly, our marketing has had a measurable impact on passenger numbers on the branch lines – in some cases improving monthly journey figures by more than 60%.