Promoting the branch lines
Using traditional and digital marketing to drive up passenger numbers
We promote the branch lines and the destinations they serve using both traditional and digital marketing:
We use striking photography to show off Devon and Cornwall’s scenic branch lines at their best. We work with a range of photographers including local rail enthusiasts such as Mark Lynam – who has kindly allowed us to use his fantastic photography on this website and in our wider marketing.
Award-winning impact
Our campaigns have won multiple national accolades including at the Community Rail Awards and the Rail Exec ‘Most Interesting’ Awards. More importantly, our marketing has had a measurable impact on passenger numbers on the branch lines – in some cases improving monthly journey figures by more than 60%.
