In response to the growing importance of video marketing, the Devon & Cornwall Rail Partnership has produced a series of short films to showcase the South West’s scenic branch lines.
The videos – all under 90 seconds long – have been promoted through targeted Facebook advertising, reaching hundreds of thousands of people and garnering an extremely positive response.
The Devon & Cornwall Rail Partnership was awarded two first places at the national Community Rail Awards held in Derby on Thursday 5th October 2017.
The Carbon Reduction Challenge was recognised in the Involving Children and Young People category and the Seize The Sunday campaign on the Avocet Line won the Marketing award.
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A historic station name sign at Perranwell station, which is on the Truro – Falmouth Maritime Line, has been unveiled following its restoration. The sign was unveiled by local Cornwall Councillor Peter Williams and Graham Brown, Chairman of Perranarworthal Parish Council.
Fans of the BBC series Poldark can now plan a trip to explore the show’s Cornish scenery – including by train – thanks to a new app.
Visit Cornwall’s ‘Experience Poldark’ app was developed with the Devon & Cornwall Rail Partnership and recommends Poldark filming locations to visit, travel tips and more.
Our Seize The Sunday marketing campaign led to a 22% jump in Sunday journeys on the Avocet Line (Exeter-Exmouth) following the long-awaited trial of a year-round half-hourly Sunday service in 2016.
The Seize The Sunday marketing campaign is part funded by the Designated Community Rail Development Fund.
Duloe School has won an inter-schools competition in South East Cornwall focusing on green transport.
The Carbon Reduction Challenge was a competition developed by the Devon and Cornwall Rail Partnership to promote travelling by train and green transport in general.
A class from each of the schools had a free trip on their local branch line, courtesy of Great Western Railway, and then acted as ambassadors within the school encouraging others to think of more sustainable options for travel.
Great Western Railway will be introducing a new, later Sunday train for the Summer on the Plymouth – Gunnislake Tamar Valley Line on Sunday 21 May 2017.
The train will leave Plymouth at 20 01, arriving at Gunnislake at 20 47.
Great Western Railway (GWR) will introduce an improved timetable on the Truro to Falmouth Maritime Line from Sunday 21 May 2017.
On Mondays to Fridays, the last train on the line will run more than half an hour later. The train will depart Truro station at 22 44 instead of the current 22 08 and Falmouth Docks at 23 11 instead of the current 22 35.
Devon and Cornwall’s scenic railway branch lines, such as those to St Ives, Looe, Gunnislake and Barnstaple, are included in a new nationwide campaign launched today to encourage people to explore ‘Scenic Rail Britain’.
A new website, Scenic Rail Britain, blog and social media channels are being launched that day by the Association of Community Rail Partnerships (ACoRP) and its members at stations around the country.
A much-loved book of walks from the Exeter-Barnstaple railway line makes a welcome return this spring with the launch of an updated second edition.
Tarka Line Walks by local author Peter Craske features scenic strolls from the line’s 13 stations. Since it first saw the light of day eight years ago, Tarka Line Walks has attracted an enthusiastic following.
Plymouth residents are being encouraged to take the train to Bere Ferrers on Saturday 8th April 2017 to enjoy the spring colours of the Tamar Valley at the village’s annual Spring Flower Show.
The Bere Ferrers Spring Flower Show has long been renowned for its daffodil displays and there will be over thirty classes of the popular flower as well as other categories such as produce, cakes and jams.
Dog owners in Plymouth are being invited to explore the National Trust estate at Cotehele by catching one of two “Calstock Rover” trains from Plymouth to Calstock this Sunday, 19 March.
The Calstock Rover will be part of the regular Tamar Valley Line service leaving Plymouth station at 09 20 and 11 06 on Sunday morning.
The link between the railways and the daffodil industry in Cornwall is being celebrated in Falmouth this month.
A month-long exhibition running from 2nd-31st March at The Municipal Buildings, The Moor, will explore the relationship between the railways and daffodils growers, tracing it right back to the days of steam.
We are helping eight primary schools near the Looe and Tamar Valley lines to act as green travel ambassadors – with inspiration from Coco the Cat!
Using their powers of persuasion, pupils from the schools will be encouraging their teachers, families and friends to change their normal habits and try the train.
The Partnership’s ‘Take your Teddy on the train’ half-term promotion returns this February, in partnership with Great Western Railway and the Friends of the Atlantic Coast Line.
Previously run on the Looe Valley, Tamar Valley and Maritime lines, this year the campaign is targeting the Atlantic Coast Line that links Par and Newquay.
Rail itineraries are a great way to inspire tourists. We’re keen to use them on the upcoming Scenic Rail Britain website. Here’s an example for tourists in London. We’ve aimed to make it detailed enough to be appealing (with handy links), but without specific times/fares which may change:
St Ives Bay Line – example itinerary
Take the high speed Great Western Railway train from London Paddington to Penzance.
The Friends of Crediton Station braved the rainy weather today to plant bulbs and celebrate the station’s new signage to welcome passengers.
The Partnership is currently running a recruitment drive to attract new members to the group – which has already garnered two new volunteers.
The Partnership has completed a four-month Facebook advertising campaign to raise the profile of the branch lines and inspire people to take day trips by train.
Concluding last week, it reached more than 390,000 people and helped to double traffic to our Great Scenic Railways website.